A new framework for business agility

The whole business needs to be agile.
Here’s the place to start…

“….an actionable yet minimal framework to innovate your ways of working and create a culture of experimentation and learning. The lessons, methods and tools shared in flow will provide you with an effective guide to succeed on your own journey towards higher performance, better results and flow.”

— Barry O’Reilly, founder of ExecCamp, , author of Unlearn and Lean Enterprise

Welcome to Flow

Promoting New Ways to Work

Flow is a new Agile Framework that helps organisations to become more adaptive to rapidly changing economic conditions and new opportunities.

Flow is the next phase of agile taking you beyond the limits of scrum. It builds on Agile, Lean and Kanban to provide a very light framework for collaboration across the business. Flow makes extensive use of visualisation and just-in-time work design to give you a new level of agility.

Flow Academy provides the training, support and consultancy for flow implementation. Through a combination of content, consulting and training, we can help you achieve success in your agile transformation goals.

Enterprise-wide agility

The culture of business has to change. Flow provides you with the framework to get it right.

“I love the focus on customer feedback via the Customer Feedback Wall. Fin and Haydn observed correctly that the incorrect application of Scrum is commonplace, and I also believe from my experience that flow is the tip of the spear, reducing the number of products, initiatives, backlog items in progress, as long as we talk to external customers to collect feedback the way Fin and Haydn say we must.”  – John Coleman, Agile Strategist

Flow

Flow

In Flow: A Handbook for Change-Makers we describe what it means to work in an agile culture. We discuss:

  • What real empowerment looks like.
  • How leaders should initiate behaviour change.
  • How anyone can generate the types of interaction that give you more trust and engagement.
  • How combining lean thinking and Kanban can benefit your whole organisation.
12 Steps

12 Steps to Flow

In 12 Steps to Flow, we describe:

  • How you can evolve towards a value-seeking culture.
  • What it means to be a value-seeking enterprise.
  • How to set up with just-in-time process design, using visualisation and simpler work design methods.
  • How to set up Flow teams to enhance value-seeking interactions.

A more visual and social workplace helps you make a success of agile transformation

Agile transformation means you have to change the way you work. You have to do more innovating with less resources while engaging employees in the process. To be successful you need a culture that stresses value-seeking behaviour for the value-seeking enterprise. Flow describes how to grow this culture successfully. 

Flow Academy Wall

Enterprise Transformation

Flow’s Agile Framework allows you to remove the rules, hierarchies and structures that constrain agile work. In place of overloading people with process, Flow gives you a set of common values around value, social interaction and a faster cadence of work.

Flow’s unique end-to-end visualisation and customer focus provides you with the tools to work differently and to stay in tune with market needs. It focuses you on developing competencies that take you beyond the rituals of scrum. Using simple language and common sense terminology Flow opens agile ways of working to the whole organisation.

Flow Academy Reviews

Read what others have been saying!

Flow Academy Books

The Framework for Business Agility

The Flow Academy

Flow Academy helps organisations learn better agile business and how to transform.

Fin discusses Flow in a recent interview

The Flow Newsletter

Subscribe to the Flow newsletter or join the community.

Flow Academy Executive Wall

Digital transformation simplified

Flow is designed for the continuous delivery of innovation across large programs.

FLOW allows your people to co-create the best processes to get work done, fast. By radically reducing cycle-time (the time it takes to compete projects) and by making all work visible, FLOW creates the conditions that allow all enterprises to pivot and change like startups.

What others have said about Flow

  • Flow and Flow Academy offer tremendous value to anyone looking to transform the way their teams and organisations work. Thought provoking guidance that challenges me to rethink everything

    Jim Dolce
    Jim Dolce VP Technology Strategy, FujiFilm North America
  • The essence of agility is enabling new behaviors and thinking to emerge throughout your organization. Fin and Haydn outline an actionable· yet minimal framework to innovate your ways of working and create a culture of experimentation and learning. The lessons, methods and tools shared in this book will provide you with an effective guide to succeed on your own journey towards higher performance, better results and flow.

    Barry O'Reilly
    Barry O'Reilly Founder of ExecCamp, author of
  • Goulding and Shaughnessy provide a method to move from doing digital to being digital. They have identified the shortcomings of the industrial era model and have developed an inspiring philosophy that blends people, process and innovation in a manner that will have people nothing short of rushing to work each day. They recognise that work in the digital age is essentially a form of self-expression directed towards the condition of the customer. Flow is more than a philosophy, it is a practical methodology designed to engage all stakeholders, and to ultimately harness the full cognitive capacity of the organisation's people. This is compulsory reading for business leaders.

    Ade McCormack International CIO, Advisor and Speaker
  • Flow is the perfect introduction to Business & Technical agility for those who are new to the field. It is smart/intuitive challenge to those readers who see themselves as experts. At its core it redefines how we go about digital transformation and create the new agile business.

    Serena de Stacpoole
    Serena de Stacpoole Innovation Lead, Aviva
  • It's not often I find a book that I pick up a book and say "Those guys can talk the talk and walk the walk"! In Flow you get a common sense blueprint for doing an Agile Transformation from scratch, out of the box and in a very visual format. Buy this book, learn from this book and then start experimenting in your organisation. This will give you better communication, visibility of work and also keep you focused on the human factors in your Agile Transformations.

    Scott Sievwright
    Scott Sievwright Agile Coach, Royal Bank of Scotland and Agile
  • Fantastic insight into Flow principles using real examples. A step into the future in a wonderfully presented book.

    Amazon Review
    Amazon Review
  • Another great set of tools for the CIOIDTO toolbox. I'm a big fan of the "Wall" concept, as it promotes a high degree of collaboration and awareness without the technology getting in the way.

    Abe McIntosh Digital Transformation Leader
  • In Flow, Fin Goulding and Haydn Shaughnessy provide a wonderful combination of principles and practices for technology leaders, not only for improving their teams' outcomes, but to help them bring all their other business stakeholders along on the journey too.  Highly recommended.

    Gene Kim
    Gene Kim Co-author The Phoenix Project and The Devops Handbook
  • Ever wondered why your Agile journey has not delivered the outcomes you were looking for? Fin and Haydn take you beyond the process, planning and control thinking of the past in this practical toolkit laying out how to execute on digital transformation. Reading Flow will make you wish you’d applied the logic, tools and insights earlier. Do however be prepared to re-think some old habits! Flow is all about creating the right culture for change through real empowerment, team diversity and interactive visual engagement and constant feedback loops. Easy to read, well-structured and frequently used for reference. Highly recommended for anyone involved in delivering change, especially for those who wonder why innovation does not happen.

    Mark Simons
    Mark Simons Global Cloud Programme Director, Aviva PLC
  • I really enjoyed reading the ideas from Fin and Haydn, ideas that have been tried and tested. I love the Executive Wall, and the other walls that radiate information from concept through to customer value realisation. I love the focus on customer feedback via the Customer Feedback Wall. Fin and Haydn observed correctly that the incorrect application of Scrum is commonplace, and I also believe from my experience that flow is the tip of the spear, reducing the number of products, initiatives, backlog items in progress, as long as we talk to external customers to collect feedback the way Fin and Haydn say we must. A must read for executives, and leaders at all levels

    John Coleman Agile Strategist
  • In the race for agile transformation somebody has to spell out what the enterprise looks like once many more people are empowered.

    At last, in Flow we have that document and with it the start of a movement for a new way to work. Shaughnessy and Goulding use very practical examples to show us how self-organising, empowered teams can go about co-designing the best way to get work done.

    Innovation becomes Flow, the enterprise becomes agile.

    Peter Hinssen
    Peter Hinssen CO-founder Nexxworks and Author of The Day After Tomorrow
  • A lot is written about how Agile and Lean supports faster and more efficient software development, often describing how to do the wrong things faster. Flow is about how to introduce Agile and Lean to deliver the “right” things faster. Fin and Haydn show practical ways to get whole organizations (not just development) thinking and solving customers problems, then flawlessly flowing that value to those customers.

    Troy Magennis
    Troy Magennis Founder/Metrics & Forecasting Consultant, Focused Objective
  • In Flow, Haydn Shaughnessy and Fin Goulding provide a clear road- map for establishing the business agility needed to compete in today’sbcomplex environment of digital transformation. Through practical real-world examples and drawing on their considerable depth of corporate experience, the authors provide invaluable concepts and tools to establish a culture of value based on customer centricity.

    Rob Smart,
    Rob Smart, Former Dean, Walgreens University
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